1 share
  • Home
  • Survey Software

What is Survey Software?

Survey software is used to collect feedback from a select group of respondents. Companies use survey software to collect comments from their clients, buyers, and employees. They employ this data to analyze things such as customer satisfaction, employee morale, etc. This software can be used to evaluate employee and client satisfaction, enhance customer loyalty, and gather feedback on products and services. Show moreCompanies can apply survey software through email, embedded widgets, mobile and social networks and more. Survey software is similar to enterprise feedback software which is used by businesses to gather information for high-level evaluation. However, survey software is less expensive and easier to use compared to enterprise feedback software which offers greater customization and reporting features. Start by checking our leader Qualtrics Research Core, and other recommended solutions in this category.Show less

How was this ranking made?

In order to develop this ranking of best Survey Software we have examined 401 trending solutions currently present on the market, comparing their features, ease-of-use, customer service, available integrations as well as mobile device support using our patented SmartScoreTM rating algorithm. This ranking has been created by Jenny Chang, our software expert responsible for the Survey Software category.

List of Top 12 Survey Software

Why FO is free Order by:
  • Sponsored
  • Score
Select more products to compare
Compare selected products

1. SoGoSurvey

Our score: 9.2 User satisfaction: 100%

A comprehensive customer feedback survey system designed to fit across industries. It collects customer and employee feedback and conducts engagement surveys. The platform also has a robust quiz maker and advanced survey tools to enhance the user experience.

Select more products to compare
Compare selected products

2. Qualtrics Research Core

Our score: 9.4 User satisfaction: 100%

An award-winning tool trusted by businesses and academic institutions. Leveraging artificial intelligence in survey data analysis, this comes with advanced intuitive tools to streamline the complex research processes. Furthermore, this software provides customized solutions for different companies.

Select more products to compare
Compare selected products

3. SurveyMonkey

Our score: 9.2 User satisfaction: 91%

An app that lets you dig deeper into the demographics and psychographics of your target audience and collect information via real-time surveys. It lets you conduct surveys of any type and size. You can even create, collect, and analyze data from millions of respondents.

Select more products to compare
Compare selected products

4. SurveyGizmo

Our score: 9.1 User satisfaction: 72%

A user-friendly tool that allows you to create, customize, distribute, gather, and analyze your online surveys. It offers advanced functionalities such as chart and loop page creation for a more dynamic survey experience. Reporting and data export features are also available for data analysis.

Select more products to compare
Compare selected products

5. Qualaroo

Our score: 8.9 User satisfaction: 97%

An advanced user research platform to collect and analyze customer insights. Built for developers, UI/EX designers, and project managers, the platform helps its users analyze how their customers utilize their mobile, SaaS, and digital products. It also allows potential stakeholders to immediately provide product feedback.

Select more products to compare
Compare selected products

6. QuestionPro

Our score: 8.9 User satisfaction: 100%

A powerful online survey software that helps businesses build sustainable customer relationships. It is web-based and can be used by businesses of any size to create online polls and surveys. QuestionPro offers multiple pre-built survey templates, more than 30 question types, 20 professional survey themes, and more.

Select more products to compare
Compare selected products

7. Confirmit

Our score: 8.8 User satisfaction: 94%

A simple yet powerful online survey app built for all businesses. It is web-based and is designed specifically for market research agencies and other research personnel. Confirmit can help you deliver quality end-to-end service to your customers and streamline internal processes for cost savings and efficiency.

Select more products to compare
Compare selected products

8. AskNicely

Our score: 8.7 User satisfaction: 100%

An intuitive NPS customer survey and scoring tool. It can be integrated with the user’s existing CRM system to gather feedback using a one-question customer survey. The results are then evaluated based on the platform's net promoter score. With this, you can easily find unsatisfied customers and improve their experience.

Select more products to compare
Compare selected products

9. Retently

Our score: 8.6 User satisfaction:

A powerful NPS software that allows you to collect and analyze feedback to improve customer retention and improve overall operations. It comes with robust features to help you in custom survey creation, audience segmentation, and multi-channel survey collection. You can also automate your NPS survey, allowing you to save time.

Select more products to compare
Compare selected products

10. Zoho Survey

Our score: 8.4 User satisfaction: 99%

A straightforward online survey tool with pre-built or custom templates, built-in reports, and interactive charts. Surveys created using this platform are optimized for mobile devices, allowing respondents to provide their answers on the go. It also supports more than 30 languages.

Select more products to compare
Compare selected products

11. Fluid Surveys

Our score: 8.4 User satisfaction: 96%

Fluid Surveys are potential business boosters thanks to their versatile analytics and reporting services.

Select more products to compare
Compare selected products

12. Novi Survey

Our score: 7.5 User satisfaction: 100%

Novi Survey is an advanced and feature-rich online survey tool that assists companies and organizations in creating refined data collection tools.

Why FO is free Order by:
  • Sponsored
  • Score
  • User Score
Survey Software Guide

Table of contents

Survey tools are typically used to collect comments, opinions or feedback from people and data gathered with its help, which can then be used to measure factors, such as customer satisfaction or employee morale. You will be able to find dozens of reliable survey programs so it may be challenging to do knowledgeable comparisons to decide which one will work best for your needs. In this buyer’s guide, we’ll try to help you with that dilemma by sharing some key advice on what features are actually important and what other factors (such as support or integrations) you should pay attention to when doing your research for a solid survey tool.

Get to know each product with free trial

We recommend you sign up for the free trials offered by the best survey software providers. This will give you the opportunity to check out their main features and benefits at no cost and also make a comparison. You can then select the system that most suits your needs. Start by checking whether the following leading survey platforms offer a free trial or demo: QualtricsSurveyGizmoSurveyMonkeyGetFeedback, and AskNicely. We recommend them as these tools have received impressive rankings in our survey tools reviews.

Targeted Businesses

  • Survey tools can be used by individual researchers, students, academic institutions, and nonprofit organizations to gather research data and information.
  • This type of software can also be utilized by small and medium enterprises as well as large multinational companies and Fortune 500 behemoths.

What are Examples of Survey Software?

  • Qualtrics: The Qualtrics Insight solution makes advanced research simple and enables users to collect employee and customer market insights in a single place.
  • SurveyGizmo: A sophisticated yet easy to use online survey software tool for small business organizations and large enterprises that comes with a range of useful features and excellent customer service.
  • SurveyMonkey: Create and publish online surveys quickly and easily, and see the results graphically and in real-time.
  • GetFeedback: Makes it simple for users to create and send branded, beautiful, mobile-ready surveys that integrate perfectly with Salesforce.
  • AskNicely: This software embeds real-time customer feedback into your other applications.
  • Zoho Survey: This easy-to-use, mobile-ready survey software is built for organizations that want to gauge customer satisfaction.

Types of Survey Software

There are many different types of survey software applications available. The most common methods to conduct surveys are in person, via snail mail, telephone, and Web pages.

If you wish to perform telephone surveys, tools are available that offer managed lists of telephone numbers, provide them to interviewers, and record the results of each call. You can use an appropriate tool if you plan to use a telephone call center or conduct interviewers working from home. Some software apps support both methods.

For in-person interviews, you can use web survey software if there is an internet connection available. If no connection is available, you’ll need a system that can work offline. Applications that work offline are also available, which allows you to send the survey results to a Web server when there is a connection.

Cloud-based survey software programs provide advantages such as anytime, anywhere access from multiple devices. Desktop applications are also good as you don’t need a live connection and these are more responsive and faster to use.

Most survey software apps offer only basic reports, such as simple charts and crosstabs. You can analyze the results using Excel or a general-purpose statistical solution. Advanced survey programs offer sophisticated reporting features, including text analytics and complex tables. These apps can save you time as they automatically format your reports and you don’t have to import and export data and re-enter your labels.

Key Features of Survey Software

Pricing: best survey software vendors offer a range of pricing packages that include different levels of features and customization as the fee increases. Smaller companies can use basic packages while large enterprises can afford to pay for the extensive and complex capabilities offered by the expensive plans. You need to select a software package that fits your purpose whether it is research or business strategy.

Data Management: Survey software is used mainly to gather data from respondents, and then analyze the same to get accurate insights from the responses. You should select a tool that is able to process the amount of data and feedback that is needed for the volume of your customer base. The software should also offer easy reporting features that allow you to view and present the results in a simple and clear manner to promote analytics.

Distribution and Formatting: Survey software programs offer different types of formats, styles, and questions that allow you to customize surveys easily. Large enterprises need software that provides a wide range of survey formats to enable effective data collection from a diverse segment of customers. This type of advanced software uses branching logic and various question types to create surveys that target a specific demographic or customer segment. Select a product that offers the required amount of variety for your targeted respondents and budgets.

Ease of Use: Different brands of survey software offer varying types of control and features. So, you need to consider the capability and size of your company’s users while selecting a suitable solution. Choose a package that does not need coding to save yourself administrative hassles. Ensure the software is easy to use and simple to navigate so that your employees can use it properly to make your survey techniques effective.

Survey Builder: Survey tools often provide WYSIWYG drag-and-drop builders to help you build your surveys. These may come with widgets, templates, and ready-to-use designs that you can use to create the front-end look of your surveys. With these, not only can you layout your questions in a more logical manner but also design it however you want without the need for extensive coding experience.

Benefits of Survey Software

User-Friendly Features: Leading survey software applications are easy to understand and easy to use even for lay users. You can create both basic and detailed surveys using a step by step guide. The software helps you to conduct effective surveys using simple organization and with the help of fewer staff members compared to paper surveys.

Versatile Branding and Appearance: You can personalize and customize online software to meet the unique needs of your company. The software offers a vast range of options for layouts, colors, and themes, and you can upload your own images and logos into the questionnaire design. You can use these interactive features to create surveys that promote your company’s brand.

Sophisticated Analysis: Analysis is an important part of surveys, and survey tools offer a vast range of automated features to help you analyze your data accurately and easily. The solution can present your data in the form of tables and graphs, as well as raw data so that you can process it yourself. It can filter and break down info to give you a detailed analysis of the results. Since all data is uploaded immediately, you can perform analysis throughout the duration of the research project.

Accurate Results: Respondents enter the data directly into the system which minimizes errors, unlike paper surveys. Vendors offer reliable service and security, which ensures the data is accurate and secure.

Simple Email Uploads: Many survey systems enable you to upload your contact list and email your survey to all the members on the list, along with a customized introduction email from your organization. The software tracks all the emails and you can get to know if they are forwarded and whether they are partly or fully filled out.

Responsive Experience: Another advantage over paper questionnaires is that online surveys can adapt to each specific respondent by skipping non-related questions based on previous answers. This provides a more personalized experience to participants and enables them to complete the survey in less time.

The following evolving trends have been noticed in the growth of survey software:

Real-time Results: Online surveys are being improved to offer real-time results that you can analyze any time. You can respond quickly, create reports and graphs, export data for further evaluation, and share your results with all concerned parties.

Easier to Use: Online survey software is preferred by people over paper questionnaires for many reasons. Respondents can choose to select the time they are free to answer the questions so that they have enough time to complete the survey. Vendors are developing a skip logic feature that ensures irrelevant questions for a particular respondent are skipped automatically.

Easier to Use for Researchers: Online survey software is being developed to make it easier for researchers to use, save time, and enhance productivity. The software offers instant data that can be easily exported to spreadsheets or statistical packages so that more detailed analysis can be carried out.

Potential Issues

Limited Respondent Availability and Sampling: Your respondent sample is restricted to only those who have internet access. It is also more difficult to draw probability samples from website visits or email addresses.

Cooperation Issues: Online surveys attract response rates that are as good as those for traditional modes. However, internet users get plenty of spam messages every day and they may delete your email survey by mistake.

Lack of an Interviewer: You cannot use the services of a trained interviewer who can probe and get clarifications from respondents to get more accurate data. This means online surveys may provide less reliable data compared to in-person surveys using trained interviewers.

Survey Software For Enterprises

Data analytics is hardly useful without the proper acquisition of data to analyze and act upon. Survey software can be helpful in this regard. After all, enterprises that can identify the features to add or improve are more likely to offer greater satisfaction to their customers.

Through information gathered from surveys, you might also identify which customers are at risk of churning and can formulate a plan to prevent it. Better conversion rates can be achieved through the power of these survey solutions by learning which deals are most wanted and which ones aren’t clicking.

Companies can even conduct surveys inside their organization to get the pulse of their workforce. Information in any form is such a big asset to different types of businesses, which makes survey software a worthy investment to consider.

Survey Software Integrations

Organizations typically don’t go out of their way to gather data just for the sake of collecting them. They are usually used to improve their business in one way or another. To accomplish that, survey solutions are more likely to be integrated with other systems that can make the most use of those data. While it’s true that there are already many survey tools that can analyze data by themselves, they are still mostly capable of seamlessly connecting with external applications. Some of the most common platforms that survey software integrates with include:

CRM Software. Survey software’s marketing research capabilities can be combined with CRM’s automated features to create more focused sales and marketing strategies. You can gather customer feedback throughout the entire customer lifecycle, learn more about your client base’s demographic, find out which of your leads are the hottest, and many more.

HR Systems. Employee surveys are pretty common among businesses with more than 50 staff. By integrating survey software with HR solutions, the responses could enter directly the profiles of employees, unless of course, it’s mean to be anonymous. This eliminates manual data entry and feedbacks can be easily quantified as well if needed.

BI Tools. It’s quite common to pair survey tools with business intelligence solutions since polls, questionnaires, and the likes are good sources of data for analytics. Feedback gathered through surveys will be analyzed by BI software to make sense of the information and provide reports and insights related to them.

Communications Platforms. Organization-wide communication platforms are also a good fit for survey integration. From lunchtime and company getaway polls to a long-time running marketing survey, getting feedback and gathering them is made simpler with this pairing.

List of Survey Software Companies

Order by:

  • Newest
  • Score
  • User Score
Product name:
Smart Score:
User Satisf.
User reviews:
Zonka Feedback reviews

Zonka Feedback

Survey Software
86% reviews

Survey Software
By quote
IdSurvey reviews


Survey Software
By quote
92% reviews

Survey Software
Hubert reviews


Survey Software
AidaForm reviews


Survey Software
AhaSlides reviews


Survey Software
BlockSurvey reviews


Survey Software
By quote
FeedbackSwift reviews


Survey Software
88% reviews

Survey Software
Koncept reviews


Survey Software
By quote
Pollfish reviews


Survey Software
Paperform reviews


Survey Software
Glint reviews


Survey Software
By quote
NiftyISO reviews


Survey Software

Things to consider when you invest in a SaaS

SaaS software offers many benefits such as simple setup, access, and integration as well as data security. To select the right solution for your requirements, you need to do your homework thoroughly. To start, begin with the following hints to consider and evaluate the various programs:

Know your needs: First, be sure about your company’s needs and requirements. Why do you need to invest in a SaaS system? What tasks and objectives do you intend to achieve with the software? If you are sure about your requirements, you can easily find a suitable solution that fulfills them.

Compare features and price: Make a shortlist of SaaS products that offer the functionality you need and are within your budget. Browse online reviews of the shortlisted solutions to get an idea of what each one offers.

Use the free trial and extend it if necessary: Subscribe to the free trials of the shortlisted apps and check out their functionality firsthand. This will help you to understand if the system offers what you need to boost your company’s competence and productivity. Request an extension of the free trial if the time is too short to learn about the app’s effectiveness.

Talk to the vendor: Finally, talk to each vendor about the assistance and support they can offer. Try to discuss the price and get discounts. Ask about the training and consultation they provide to help you to utilize the app effectively.

Frequently asked questions about Survey Software

What is the best survey software?

The best survey software is Qualtrics Research Core, an intelligent platform equipped with advanced features, such as Qualtrics IQ and AI-driven analytics tools. Through its artificial intelligence and machine learning features, it makes complex research simpler and the prediction of market trends more accurate.

The great thing about this software is that it’s flexible enough to be used in any kind of qualitative research. These include marketing, branding, strategy and planning, product research, R&D, and more. Its survey builder uses a drag-and-drop interface so no coding is needed and anyone can easily create forms. Even then, it also features a series of ready-made templates that you can immediately use. 100+ pre-made question types at your disposal were prepared by professionals such as survey scientists.

Getting vital insights is easier as well with Qualtrics Research Core’s capability to create, modify, and test surveys in an instant. With this, results can be derived immediately even if there are changes in the middle of the process. Additionally, the platform will take care of automatically analyzing the results based on set parameters.

What are the benefits of survey software?

The use of survey software delivers a myriad of benefits. If you still cannot make up your mind whether it’s worth getting one or not, the list below may help. These are some of the advantages you can get from using a survey solution:

Time and money savings. Compared to paper-and-pencil surveys, online surveys do not require printing, form distribution, and data collection. So you don’t need to spend money on paper, ink, and other materials as well as for labor. You can also complete the surveys quickly.

Broader audience reach. Some survey software allow you to get feedback from millions of individuals around the globe.

More accurate results. By entering data directly into a survey system, errors are minimized. And since online surveys promote privacy, people are more likely to be open to their real feelings or thoughts.

Researcher-friendly features. Leading survey software comes with intuitive interface and tools that allow even the least tech-savvy individuals to easily understand how to use the platform.

In-depth analysis. Survey software usually offers a wide array of data analysis tools to help you understand the result of the research.

Flexible. Some solutions allow their users to modify their questionnaire or repurpose their existing questions to target a new set of respondents.

Systematic data collection. Results of a survey will be stored in one database, lowering the risk of getting the raw result tampered with or lost.

What are the features of survey software?

Each survey software has its own set of unique features that sets them apart from the competition. But they still share some functionalities that serve their purpose. Below are some features you will more likely find in each survey software in the market.

Survey templates. Most survey software offer built-in templates to users to get started quickly. You could customize them to fit your requirements.

Data analysis tools. You can find standard and advance analytics. The sophistication usually varies depending on what plan you purchase.

Scoring. When scoring is automated, the process of collecting feedback and generating insights become faster and less arduous.

Multi-language. Some systems allow users to translate their surveys into a number of languages. This feature is ideal for researchers in need of feedback from people located in different parts of the world. It also helps users widen their survey reach.

Survey builder. A drag-and-drop interface makes it easier for users to create the front-end look as well as the function of the survey.

Integration. Some survey software integrate with email solutions, CRM, website, and more. Integration extends the functionality of the solution and allows you to do more.

What is the easiest survey software to use?

The easiest survey software to use are those that simplify the creation, responses, dissemination, and management of surveys. Examples of these include:

Retently. An NPS survey software that helps get you accurate results by allowing users to easily craft targeted surveys. There is a wide selection of pre-made templates that can be further customized to fit your audience and research type as well as make the design reflect the company’s brand.

SurveyGizmo. An easy-to-use online survey platform that allows users to create and conduct all manners of questionnaires, polls, and quizzes. It has a customizable interface that makes it easy to create an interactive survey experience for the target audience.

SoGoSurvey. This survey solution is ideal for a variety of industries, such as financial services and government organizations. It’s able to provide a sophisticated survey experience to users while still making the process easy with its CX tools, drag-and-drop interface, pre-built templates, and more.

What is a good free survey software?

Free survey software is a much-needed tool for those who need to conduct surveys but don’t necessarily have the funds to do so like students, upstarts, and small players. It’s also a good testing unit for companies that want to see how efficient a product is before fully investing in one.

Qualtrics Research Core. It offers free accounts that don’t expire and are equipped with robust capabilities, such as unlimited questions, online reporting, summary reports, and filtering. It can also hold up to eight question types, 100 responses, and 10 outgoing emails.

SurveyAnyPlace. Its basic plan is free and allows you to enjoy unlimited surveys and devices, 20 monthly responses, and design capabilities. You can also get reports from the responses gathered and then export them in several formats.

Zoho Survey. Its free plan does not impose any limitation on the number of surveys you can create. Each survey, however, is limited to 15 questions and 150 responses. Still pretty good for small scale researches.

Jenny Chang

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.


Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.