What is Survey Software?

Survey software is used to collect feedback from a select group of respondents. Companies use survey software to collect comments from their clients, buyers, and employees. They employ this data to analyze things such as customer satisfaction, employee morale, etc. This software can be used to evaluate employee and client satisfaction, enhance customer loyalty, and gather feedback on products and services.

Companies can apply survey software through email, embedded widgets, mobile and social networks and more. Survey software is similar to enterprise feedback software which is used by businesses to gather information for high-level evaluation. However, survey software is less expensive and easier to use compared to enterprise feedback software which offers greater customization and reporting features. Start by checking our leader SurveyMonkey, and other recommended solutions in this category.

Most Popular Survey Software

SurveyMonkey reviews

Our Score 9.2

User Satisfaction 91%

Dig deeper into the demographics and psychographics of your target audience and collect actionable information through real-time surveys. Read Reviews

SurveyGizmo reviews

Our Score 9.1

User Satisfaction 72%

Create, customize, distribute, gather and analyze your online surveys with the user-friendly interface of SurveyGizmo. Read Reviews

QuestionPro reviews

Our Score 8.9

User Satisfaction 100%

QuestionPro is a web-based survey application for small and medium companies as well as large enterprises. Read Reviews

How To Choose The Best Survey Software

Survey software is typically used to collect comments, opinions or feedback from people and data gathered with its help can then be used to measure factors such as customer satisfaction or employee morale. You will be able to find dozens of reliable survey software solutions so it may be challenging to decide which one will work best for your needs. In this buyer’s guide we’ll try to help you with that dilemma by sharing some key advice on what features are actually important and what other factors (such as support or integrations) you should pay attention to when doing your research for a solid survey software.

Get to know each product with free trial

We recommend you sign up for the free trials of the best survey software apps. This will give you the opportunity to check out their list of main features and benefits at no cost. You can then select the system that most suits your needs. Start by checking whether the following leading survey software programs offer a free trial: QualtricsSurveyGizmoSurveyMonkeyGetFeedback, and AskNicely.

Targeted Businesses

  • Survey software can be used by individual researchers, students, academic institutions, and nonprofit organizations to gather research data and information.
  • This type of software can also be utilized by small and medium enterprises as well as large multinational companies and Fortune 500 behemoths.

What are Examples of Survey Software?

  • Qualtrics: The Qualtrics Insight solution makes advanced research simple and enables users to collect employee and customer market insights in a single place.
  • SurveyGizmo: A sophisticated yet easy to use online survey software app for small business organizations as well as large enterprises that comes with a range of useful features and excellent customer service.
  • SurveyMonkey: Create and publish online surveys quickly and easily, and see the results graphically and in real time.
  • GetFeedback: Makes it simple for users to create and send branded, beautiful, mobile-ready surveys that integrate perfectly with Salesforce.
  • AskNicely: This software embeds real-time customer feedback into your other applications.

Types of Survey Software

There are many different types of survey software applications available. The most common methods to conduct surveys are in person, via snail mail, via telephone, and via Web pages.

If you wish to perform telephone surveys, tools are available that offer managed lists of telephone numbers, provide them to interviewers, and record the results of each call. You can use an appropriate tool if you plan to use a telephone call center or use interviewers working from home. Some software apps support both methods.

For in-person interviews you can use web survey software if there is an internet connection available. If no connection is available, you need a system that can work offline. Applications are also available that work offline and then send the survey results to a Web server when there is a connection.

Cloud-based survey software programs provide advantages such as anytime, anywhere access from multiple devices. Desktop applications are also good as you don’t need a live connection and these are more responsive and faster to use.

Most survey software apps offer only basic reports such as simple charts and crosstabs. You can analyze the results using Excel or a general-purpose statistical solution. Advanced survey programs offer sophisticated reporting abilities features including text analytics and complex tables. These apps can save you time as they automatically format your reports and you don’t have to import and export data and re-enter your labels.

Key Features of Survey Software

Pricing: best survey software vendors offer a range of pricing packages that include different levels of features and customization as the fee increases. Smaller companies can use basic packages while large enterprises can afford to pay for the extensive and complex capabilities offered by the expensive plans. You need to select a software package that fits your purpose whether it is research or business strategy.

Data Management: Survey software is used mainly to gather data from respondents, and then analyze the data to get accurate insight from the responses. You should select a software that is able to process the amount of data and feedback that is needed for the volume of your customer base. The software should also offer easy reporting features that allow you to view and present the results in a simple and clear manner to promote analytics.

Distribution and Formatting: Survey software programs offer different types of formats, styles, and questions that allow you to customize the surveys easily. Large enterprises need software that provides a wide range of survey formats to enable effective data collection from a diverse segment of customers. This type of advanced software uses branching logic and various question types to create surveys that target a specific demographic or customer segment. Select a product that offers the required amount of variety for your targeted respondents and budgets.

Ease of Use: Different brands of survey software offer varying types of control and features. So, you need to consider the capability and size of your company’s users while selecting a suitable solution. Choose a package that does not need coding to save yourself administrative hassles. Ensure the software is easy to use and simple to navigate so that your employees can use it properly to make your survey techniques effective.

Benefits of Survey Software

User Friendly Features: Leading survey software applications are easy to understand and easy to use even for lay users. You can create both basic and detailed surveys using a step by step guide. The software helps you to conduct effective surveys using simple organization and with help of fewer staff members compared to paper surveys.

Versatile Branding and Appearance: You can personalize and customize the online software to meet the unique needs of your company. The software offers a vast range of options for layouts, colors, and themes, and you can upload your own images and logos into the questionnaire design. You can use these interactive features to create surveys that promote your company’s brand.

Sophisticated Analysis: Analysis is an important part of surveys, and survey software offer a vast range of automated features to help you analyze your data accurately and easily. The solution can present your data in the form of tables and graphs, as well as in the form of raw data so that you can process it yourself. It can filter and break down info to give you a detailed analysis of the results. Since all data is uploaded immediately, you can perform analysis throughout the duration of the research project.

Accurate Results: Respondents enter the data directly into system which minimizes errors unlike paper surveys. Vendors offer reliable service and security which ensures the data is accurate and secure.

Simple Email Uploads: Many survey systems enable you to upload your contact list and email your survey to all the members in the list along with a customized introduction email from your organization. The software tracks all the emails and you can get to know if they are forwarded and whether they are partly or fully filled out.

Responsive Experience: Another advantage over paper questionnaires is online surveys can adapt to each specific respondent by skipping non-related questions based on previous answers. This provides a more personalized experience to participants and enables them to complete the survey in less time.

Latest Trends

The following evolving trends have been noticed in the growth of survey software:

Real-time Results: Online surveys are being improved to offer real-time results that you can analyze any time. You can respond quickly, create reports and graphs, export data for further evaluation, and share your results with all concerned parties.

Easier to Use: Online survey software is preferred by people over paper questionnaires for many reasons. Respondents can choose to select the time they are free to answer the questions so that they have enough time to complete the survey. Vendors are developing skip logic feature that ensures irrelevant questions for a particular respondent are skipped automatically.

Easier to Use for Researchers: Online survey software is being developed to make it easier for researchers to use, save their time, and enhance their productivity. The software offers instant data that can be easily exported to spreadsheets or statistical packages so that more detailed analysis can be carried out.

Potential Issues

Limited Respondent Availability and Sampling: Your respondent sample is restricted to only those who have internet access. It is also more difficult to draw probability samples from website visits or email addresses.

Cooperation Issues: Online surveys attract response rates that are as good as those for traditional modes. However, internet users get plenty of spam messages every day and they may delete your email survey by mistake.

Lack of an Interviewer: You cannot use the services of a trained interviewer who can probe and get clarifications from respondents to get more accurate data. This means online surveys may provide less reliable data compared to in-person surveys using trained interviewers.

List of Survey Software Companies

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Our Score Read More

Our site utilizes our innovative SmartScore™ system to examine all the products in the Survey Software category so that we can help you choose the best possible app. It pays attention to the following elements: main functionalities, collaboration capabilities, custom elements, available integrations, simplicity, customer support, security, support for smartphones and tablets, general media ratings. Currently, SurveyMonkey is the leader in this category and we gave it the highest score in our tests. After extensive testing it received the best results among its competitors and our reviewers strongly suggest that you include it as one of the alternatives for your company.

User Satisfaction Read More

An overview of overall user satisfaction with the software in our Survey Software category evaluated with our unique algorythm that gathers user reviews, comments and opinions across a wide set of social media sites in order to help you make an educated purchase choice.











Pricing Read More

Every vendor in the Survey Software category will offer a different group of pricing plans for its product and each package will include a unique set of elements. Below we list the general pricing for the cheapest plan provided for each service. Keep in mind that advanced features may cost extra.




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Devices Supported Read More

An overview of what type of devices and operating systems are supported by the listed B2B services in the Survey Software category, including mobile platforms and web-based solutions.






Laguages Supported Read More

Learn what languages and countries are supported by the top B2B services in the Survey Software category, including services designed for international markets and created for multi-cultural groups of employees.








Pricing Model Read More

Examine which pricing models are supported by the vendors in the Survey Software category to see which one matches your business requirements and expenses best. Note that specific services can offer free or freemium accounts for you to test first.


Monthly payment

One-time payment

Annual Subscription


Customer Types Read More

A brief look at which kinds of customers a given B2B service in the Survey Software category provides for, from small businesses and non-profits to large enterprises.

Small Business

Large Enterprises

Medium Business


Deployment Read More

A summary of what styles of service deployement are offered by each B2B vendor in the Survey Software category. While the majority of modern SaaS services are cloud-based some solutions might offer an on-site deployment model as well.

Cloud Hosted

On Premise

Open API